How can it be that a seemingly innocent kitchen ingredient, could lead to injury and death? All across the world adults and children are doing what is called the Cinnamon Challenge. The Challenge consists of someone being dared to swallow a spoonful of cinnamon without drinking any type of liquids in 60 seconds.
This dare is getting largely popular because of Internet videos. The game was invented in 2000, but took of in 2011-2012. There are more than 30,000 videos tagged with The Cinnamon Challenge. Now, what makes cinnamon so harmful and why do people participate anyway?
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