In a world of fiction writers, there is a monster we've come to call Mainstream. The force of Mainstream is so very strong that it can take a single idea, multiply it, feed from it, and leave it irreconcilable. These broken and abused ideas that Mainstream has drop-kicked into a bucket of other decrepit ideas are what the leaches of Mainstream call "cliche".
Vampires, werewolves, witches, wizards, paranormal romance, love triangles, etc. I could go on and on. But there are a few things I have to say about cliches. Firstly, they are a literary pendulum and WILL make a comeback. So, if you find yourself writing a "cliche" don't toss it. Save it for later. There is this common misconception that once an idea is brought to Mainstream's attention, it loses value; it is played-out forthwith. A reasonable suggestion, but untrue at least. Between these hypes there are intervals of "calm". After a few of these "calm periods" your idea is refreshed, as is your target audience.
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